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MarketPlace software consists of 12 separate "back-office" modules and the website itself that is set up and maintained using these modules. The modules are accessed through a management menu called "Business Manager," which also offers general-purpose tools and hot links that assist with site operations. Each MarketPlace module offers record creation, edit and update tools as well as management reports.
- Master Store Info. New users start to design their web presence by providing basic information that includes Business Name, Address, State, Sales Tax Rate, General Site Settings (determining the number of products to display per page), Acceptable Payment Types and more. The data provided here control the entire site operation.
- Department Management. Users go to this section to create and maintain records of products and services. Additionally, users can create and update promotional pages for each department.
- Shipping and Handling Management. Users go here to define the sorts of shipping and handling guidelines they want to use.
- Product Management. Users go to the Product Management section to create product records, including pricing, inventory status and the like. This reporting is one of MarketPlace's best features.
- Site Look and Feel. Users go here to set up and change the appearance of the website (the portion that customers actually see.) They can choose from a variety of colors, fonts, and other options.
- Product Promotion. This section provides merchandizing and promotional tools to effectively promote products on the website. Merchants may select featured products, set up discounts, run product-based or time-sensitive promotions, etc. They can even create clearance departments to display discounted items throughout the site. The software provides detailed information on the current promotions offered.
- Order Management. Users go here to process orders, display, print, analyze, and obtain comprehensive trading reports between specified dates.
- Store Marketing Center. Users go to the Store Marketing Center to see information and tools to help market their site on the Internet.
- Customer Management & Mailing Center. Users go to this section to manage their customer base. This is an important feature, and one that is different from other available products. It allows businesses to learn more about their customers, to build their own mailing list and to send emails to select customers. Doing this requires no technical knowledge and helps them to cement relationships, thus increasing sales and generating higher profits
- Product Attributes Users go here to customize their products. This section is often used for products that have up complicated attributes.
- Affiliate Management. Users go here to establish and manage an affiliate network. They can analyze affiliate performance, manage affiliate data, process payments, as well as run affiliate reports. This module comes with a built-in interface allowing business owners to communicate with their affiliates. This feature will be especially important when we begin selling to vertical markets.
- Inventory Management. The final module allows users to control inventory, with stock book-in/out, stock inquiry and returns processing interfaces. The module provides for multi-layer stock movement and valuation reports for management analysis.
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Click here to Test Drive MarketPlace
Click here to Test Drive MarketPlace
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